Create an evidence-led SEO content brief
Turn search evidence, audience needs and business expertise into an original content brief with measurable search and conversion goals.
What you will produce
A reviewable result, not an automatic answer.
Follow the stages in order. Each stage ends with a tangible deliverable and a review checkpoint, so mistakes are caught before they become the next tool’s input.
Use free plans where suitable; confirm current provider limits and prices before starting. Compare the latest verified AI pricing before buying another subscription.
Suggested stack
Tools used in this workflow.
The process matters more than the brand. Use an approved equivalent when it offers the controls and output quality your organisation needs.
Inputs and ownership
Before you start
- A defined audience, market and business objective
- Access to current search, competitor and first-party customer evidence
- An expert who can supply original experience and approve claims
Interactive workflow
Complete each stage in order.
Tick a stage only after its deliverable and review checkpoint are complete.
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Define the audience question, search intent, business value and action the page should support.
DeliverableA search and business intent statement
Review checkpointChoose one primary intent rather than combining unrelated searches.
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Collect current query, competitor, SERP and customer evidence without treating tool estimates as exact demand.
DeliverableA dated evidence pack
Review checkpointOpen the ranking pages and primary sources behind tool summaries.
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Group the evidence into essential questions, original expertise, proof requirements and deliberate exclusions.
DeliverableA topic and proof map
Review checkpointIdentify what the business can add that existing results do not.
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Create a page brief covering angle, hierarchy, internal links, structured data opportunities and conversion path.
DeliverableAn SEO-aware content brief
Review checkpointLink only to genuinely relevant internal pages.
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Review the brief for search intent, originality, factual support, cannibalisation and a realistic measurement plan.
DeliverableAn approved measurement and review plan
Review checkpointMeasure qualified organic response, not rankings alone.
Adapt, do not paste blindly
Working prompts for this recipe.
Replace bracketed placeholders, supply approved sources and remove unnecessary personal or confidential information.
Working prompt
Use this only after replacing every bracketed placeholder and removing unnecessary sensitive information.
Using the approved search evidence and customer research below, create a content brief for [AUDIENCE] searching for [TOPIC] in [MARKET]. The business objective is [OBJECTIVE]. Separate observed evidence from assumptions. Include primary intent, secondary questions, original expertise required, proof, page hierarchy, relevant internal links, schema opportunities, CTA and exclusions. Do not invent search volume, customer evidence or rankings.\n\nAPPROVED EVIDENCE:\n[PASTE EVIDENCE]
Final review prompt
Use as a second-pass checklist, not as approval to publish.
Review the draft against this intended outcome: Turn search evidence, audience needs and business expertise into an original content brief with measurable search and conversion goals. List unsupported claims, missing evidence, ambiguous language, privacy concerns, accessibility issues and actions that still require human approval. Do not rewrite the draft until the issues are listed separately.
Human review required
Verification and cautions
- Verify names, figures, quotations and source claims before use.
- Remove confidential or personal information unless the selected service and account are approved for it.
- Keep a named person responsible for the final decision and published output.
Keep the outcome, change the method
Practical alternatives
Continue with context