Evidence-led AI guidance

Make better AI decisions, not faster guesses.

Use practical guides to evaluate tools, protect information, verify output and build workflows that remain accountable to people.

An evidence-led AI learning workspace with source review, privacy checks, human approval and practical outcomes

Read, apply, review

Every guide turns a broad AI question into a practical decision.

01

Understand

Start with the key ideas, limits and evidence behind the decision.

02

Apply

Use the interactive checklist to translate the guidance into your own workflow.

03

Review

Follow related tools, recipes and learning only when the next step is justified.

Guide library

Start with the decision in front of you.

Search by question or filter by the kind of decision you need to make.

20 guides shown

ChatGPT, Claude and Gemini: how to choose
getting started

ChatGPT, Claude and Gemini: how to choose

Choose a general-purpose assistant by workflow fit, data controls, ecosystem and review needs rather than popularity alone.

Read the guide
Read ChatGPT, Claude and Gemini: how to choose
AI privacy basics for business users
safe use

AI privacy basics for business users

Understand data minimisation, provider controls, retention, access and approval before entering business information into an AI service.

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Read AI privacy basics for business users
How to fact-check AI output
safe use

How to fact-check AI output

Use a repeatable verification process for claims, calculations, quotations, links and recommendations.

Read the guide
Read How to fact-check AI output
How to write better AI instructions
better work

How to write better AI instructions

Create clearer AI instructions by defining the outcome, context, constraints, evidence and review format.

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Read How to write better AI instructions
When not to use AI
safe use

When not to use AI

Recognise work where AI adds unacceptable risk, weakens trust or creates more review effort than value.

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Read When not to use AI
AI for entrepreneurs
growth cost

AI for entrepreneurs

Use AI to accelerate structured exploration while validating the customer problem through real-world evidence.

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Read AI for entrepreneurs
How to create a practical AI governance policy
safe use

How to create a practical AI governance policy

Build a usable AI policy covering approved tools, prohibited data, human accountability, review, incidents and regular updates.

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Read How to create a practical AI governance policy
How to evaluate an AI tool before buying it
getting started

How to evaluate an AI tool before buying it

Assess an AI product using representative tasks, current evidence, data controls, administration, integration and total cost.

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Read How to evaluate an AI tool before buying it
How to control risk in AI automation
safe use

How to control risk in AI automation

Design AI-assisted automation with bounded authority, validation, approvals, monitoring, audit records and a tested fallback.

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Read How to control risk in AI automation
How to use AI in customer service responsibly
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How to use AI in customer service responsibly

Improve service workflows while preserving accurate policy, privacy, transparent escalation and access to accountable people.

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Read How to use AI in customer service responsibly
AI search visibility and SEO for business websites
growth cost

AI search visibility and SEO for business websites

Improve discoverability across traditional and AI-assisted search through useful content, technical clarity, entities, evidence and measurement.

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Read AI search visibility and SEO for business websites

Continue with context

Turn what you learned into a controlled next step.