Create an AI-assisted website planning workflow
Turn business goals and user needs into a reviewed sitemap, page brief and implementation backlog.
What you will produce
A reviewable result, not an automatic answer.
Follow the stages in order. Each stage ends with a tangible deliverable and a review checkpoint, so mistakes are caught before they become the next tool’s input.
Use free plans where suitable; confirm current provider limits and prices before starting. Compare the latest verified AI pricing before buying another subscription.
Suggested stack
Tools used in this workflow.
The process matters more than the brand. Use an approved equivalent when it offers the controls and output quality your organisation needs.
Inputs and ownership
Before you start
- Business goals, audiences and conversion priorities
- Current analytics, search data and customer evidence where available
- Known technical, legal and content constraints
Interactive workflow
Complete each stage in order.
Tick a stage only after its deliverable and review checkpoint are complete.
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Summarise audiences, user jobs, business goals, conversion paths and evidence.
DeliverableA website strategy summary
Review checkpointDo not create pages only to target keyword variants.
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Audit the current site and content against those needs.
DeliverableA keep, improve, merge or remove audit
Review checkpointGive every page one primary intent and owner.
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Draft a sitemap and challenge every page without distinct intent or ownership.
DeliverableA reviewed sitemap
Review checkpointMap proof and calls to action before visual design.
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Create page briefs covering search intent, content, proof, CTA and required assets.
DeliverableSEO-aware page briefs
Review checkpointInclude accessibility, performance and localisation requirements.
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Prioritise the implementation backlog by user value, business value, risk and dependency.
DeliverableA phased implementation backlog
Review checkpointValidate navigation with representative users.
Adapt, do not paste blindly
Working prompts for this recipe.
Replace bracketed placeholders, supply approved sources and remove unnecessary personal or confidential information.
Working prompt
Use this only after replacing every bracketed placeholder and removing unnecessary sensitive information.
Plan a website for [BUSINESS] serving [AUDIENCES]. The priority business outcomes are [GOALS], and the available evidence is [EVIDENCE]. Propose user jobs, conversion paths and a sitemap. For every page specify primary intent, search intent, proof required, CTA and content owner. Identify overlap and missing information; do not manufacture search data.
Final review prompt
Use as a second-pass checklist, not as approval to publish.
Review the draft against this intended outcome: Turn business goals and user needs into a reviewed sitemap, page brief and implementation backlog. List unsupported claims, missing evidence, ambiguous language, privacy concerns, accessibility issues and actions that still require human approval. Do not rewrite the draft until the issues are listed separately.
Human review required
Verification and cautions
- Verify names, figures, quotations and source claims before use.
- Remove confidential or personal information unless the selected service and account are approved for it.
- Keep a named person responsible for the final decision and published output.
Keep the outcome, change the method
Practical alternatives
Continue with context